https://www.proz.com/kudoz/english-to-german/textiles-clothing-fashion/1587920-above-ground-underground-way.html

Glossary entry

English term or phrase:

above ground / underground way

German translation:

klassische Werbung / nicht-klassische Werbung

Added to glossary by Kathi Stock
Oct 11, 2006 12:23
17 yrs ago
English term

above ground / underground way

English to German Marketing Textiles / Clothing / Fashion
We're back and we're letting people know it. We're letting them know the old-fashioned, **above-ground way**, with print and tv adverts.

We're also doing it the **underground way**, with viral marketing, a web site centered on music-oriented content, by supporting independent rock and roll bands

Proposed translations

+1
3 mins
Selected

klassische Werbung / nicht-klassische Werbung

Das mag zwar im Vergleich zum Original altmodisch klingen, aber darum geht es.

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Note added at 43 mins (2006-10-11 13:07:00 GMT)
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Siehe auch:
www.proz.com/kudoz/1285674
www.proz.com/kudoz/1578898
above the line / below the line
Peer comment(s):

agree Mariana T. Buttermilch : ja, gute Erklärung!
12 mins
Danke schön, Mariana!
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Das brachte mich auf die richtige Spur - Danke!"