The communication business is experiencing its golden age. The figure of the director of communication has to occupy a secondary role in acquiring ever more features and become, in many cases, the right of presidents and CEOs of large corporations.
Several factors point in one direction. The evolution of this sector has experienced within organizations and the increasing emergence of agencies and consultancies that specialize in these services, they do nothing but confirm that the way we communicate and interact with the various public companies is essential for their development. A study by the Communications Management Association (Dircom) ensures that 78% of companies have a communications department. Companies have realized that in this highly competitive business environment must offer something more than a product. A good relationship with all its publics can be a great advantage. This explains why the growth of the sector, both within companies and through outside vendors, agencies and consultancies which are communication, some important allies for managers in this field.
And, over time, the roles and responsibilities of the director of communication and now they have grown far beyond the attention to media queries. Therefore, the skills which must have a director of communication beyond knowing they organized a press conference or learn to write a statement. You should also know that anticipate having a business vision and strategic advice to the entire organization. Among the new features that managers can find the communication develop brand management, event planning, marketing 0 shares with employees. In this sense, they had spent many years until all the business organization has accepted and assumed the presence of the department of communication and understands that his job is a part of company strategy.