Nov 25, 2019 09:25
4 yrs ago
1 viewer *
English term
Germany
Marketing & Politics
Native in: German
Works in: English to German, French to German, Spanish to German, and 2 more.
LTO
English to German
Marketing
Business/Commerce (general)
Food & Drink /Fast Food Restaurant
Refer to current LTO board organisation
no context
no context
Proposed translations
(German)
| 3 +1 | Limited (-) time offer (LTO) = zeitlich begrenztes Angebot |
Michael Confais (X)
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Change log
Nov 25, 2019 11:24: writeaway changed "Field" from "Bus/Financial" to "Marketing" , "Field (write-in)" from "Fast Food Restaurant" to " Food & Drink /Fast Food Restaurant"
Proposed translations
+1
44 mins
Limited (-) time offer (LTO) = zeitlich begrenztes Angebot
Hallo Susan,
"LTO Planning & Execution: Restaurants can better manage the uncertain demand associated with limited time offers (LTOs) and new menu items with real-time visibility to menu forecasts, sales, supplier and DC inventory, and COGS. Better promotion timing results in higher fill rates and lower obsolescence, helping restaurant chains improve profits."
https://www.scatech.com/industries/foodservice/
"Limited-time offers: navigating the FDA menu-labelling rule
[...]
LTOs continue to be a fundamental part of the quick-serve industry. Many franchise systems in the quick-serve restaurant industry use LTOs to bring in new customers, energise existing customers, test new products and generate excitement about the brand and the brand's food items."
https://www.lexology.com/library/detail.aspx?g=71b67bba-c89c...
"CASHING IN ON LTOs
Launching a limited-time offer can be expensive, time consuming, operationally stressful and risky."
https://www.restaurantbusinessonline.com/killer-ltos-2019
https://www.forbes.com/sites/michelinemaynard/2019/02/28/fro...
"These food and drink items are called limited time offers, or LTOs. And they are increasingly becoming a key part of driving fast food restaurant traffic."
"zeitlich begrenztes Angebot"
https://www.google.com/search?rlz=1C1CHBF_deDE846DE846&ei=_q...
https://www.linguee.de/deutsch-englisch/uebersetzung/zeitlic...
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Note added at 47 mins (2019-11-25 10:13:02 GMT)
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Entschuldigung: der forbes.com-Link gehört zum Zitat darunter, "These food and drink items are called...".
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Note added at 1 day 9 hrs (2019-11-26 18:36:40 GMT)
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Wenn man sich mal hier anschaut, wie wichtig für den Umsatz und komplex die Strategien für LTOs für Fast-Food-Ketten, zwecks Kundengewinnung, geworden sind, kümmert sich da natürlich nicht nur eine Person, sondern eine ganze Abteilung ("board", "committee", "team", etc...) darum:
"Restaurant Menu Engineering: LTO Marketing Management so you can launch more effective marketing campaigns by understanding the true cost of a new LTO or promotion."
https://www.crunchtime.com/solutions/menu-engineering-recipe...
"Limited-time offers (LTOs) and menu specials have become a fundamental sales builder for the food service industry, for brands as well as independent operations. A good special menu item drives excitement, increases awareness, explores new food trends, leverages seasonal ingredients and existing inventory—and brings in new and repeat customers—without endlessly extending the menu."
(Hier folgen dann 10 Strategien. Es wird sich sicherlich ein ganzes Team um die Umsetzung dieser wichtigen Marketing-Strategien kümmern müssen.)
https://www.nestleprofessional.us/trends/10-tips-create-comm...
Peer comment(s):
| agree |
Wendy Streitparth
35 mins
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Thank you, Wendy!
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| neutral |
Sabine Winter
: Wie passt das zu "board organisation"?
1 day 7 hrs
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Hallo Sabine, hab zu meiner Erklärung oben noch etwas hinzugefügt, sonst wär's zu lang hier. :) Aber man braucht gewiss ein ganzes Team für die Umsetzung der LTO-Strategien: (s.o.: "Leverage Social Media", "Involve Staff", "Co-branding", "Calendar", ...).
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| neutral |
D. I. Verrelli
: This a reasonable suggestion, but there's not enough context provided by the Asker to be sure.
37 days
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Discussion
It has been thus far assumed that the "organisation" refers to the institution (company, business, ...), and that the "board" is a group of senior people (executives, ...).
But "organisation" can also be a process/act of organising.
So then a "board" could be a display board within the restaurant, on which the menu and (short-term) special offers are shown. https://www.signmenu.com/blog/the-key-ingredient-to-your-dig... & https://www.discountdisplays.co.uk/html/menu-boards.html
"Organising" could then refer to procuring the board, or arranging the layout.
Or perhaps the "board" could be a so-called storyboard, used to plan a video, such as a TV advertisement. https://www.storyboardthat.com/
And all of that is presuming that "LTO" does indeed denote a limited-time offer.
Das Thema, oben über dem ST, ist ja als "Marketing - Business - Fast Food Restaurant" angegeben, und LTOs machen wirklich einen erheblichen Prozentsatz des Umsatzes von Fast-Food-Ketten aus. Das bedarf natürlich einer eigenen strategischen Abteilung. Hier sehen Sie einen Flowchart (man kann mit dem Cursor über die "+"-Zeichen fahren, dann sieht man die Details des jeweiligen Vorgangs) von der Konzeption eines LTO-Plans, der klar darstellt, wie zeitaufwendig und strategisch komplex das Erstellen einer LTO-Strategie ist, gleich nach diesem Zitat auf folgender Website:
"We comb through thousands of ideas every year to set the LTO calendar," says Neville Craw, VP of culinary for Arby's. And from idea to launch, an LTO can involve up to 150 steps, says Brian Hipsher, VP of marketing for City Barbeque."
https://www.restaurantbusinessonline.com/operations/cashing-...