Glossary entry (derived from question below)
English term or phrase:
market segmentation
Finnish translation:
markkinoiden segmentointi
Nov 24, 2009 14:59
14 yrs ago
English term
market segmentation
GBK
English to Finnish
Bus/Financial
Marketing
Definition from
NSW Small Business:
the division of a market into segments. Each segment consists of a group of consumers with similar requirements, which can be distinguished from the requirements of other consumers in the market. There will be distinct differences between the goods and services needed to meet the requirements of each segment.
Example sentences:
There are many reasons for dividing a marketing into smaller segments. Any time you suspect there are significant, measurable differences in your market you should consider market segmentation. (About.com: Marketing)
The degree of market segmentation (aggregation or disaggregation) ranges from the extremes of offering one product to the entire market (Ford only made one model "T"), to total customization for each customer (Nike's website now allows you to totally customize your own shoes by picking style, color and then emboss them with your own initials). (Qualtrics.com)
The purpose for segmenting a market is to allow your marketing/sales program to focus on the subset of prospects that are "most likely" to purchase your offering. (Center for Business Planning)
Proposed translations
(Finnish)
| 4 +2 | markkinoiden segmentointi |
Merja Jauhiainen
|
Change log
Nov 24, 2009 14:31: changed "Kudoz queue" from "In queue" to "Public"
Nov 24, 2009 14:59: changed "Stage" from "Preparation" to "Submission"
Nov 27, 2009 16:00: changed "Stage" from "Submission" to "Completion"
Proposed translations
+2
27 mins
Merja Jauhiainen
Finland
Finland
Finland
MA in translation & cultural competence
Native in: Finnish 
Works in: English to Finnish, Finnish to English
Related KudoZ points
:
12
Selected
markkinoiden segmentointi
Definition from
www2.edu.fi:
Markkinoiden segmentointi tarkoittaa sellaisten toisistaan selkeästi erottuvien ostajien ryhmien tunnistamista, jotka vaativat erilaisia tuotteita ja/tai markkinointikeinoja.
Example sentences:
Markkinoiden segmentointi tarkoittaa kokonaismarkkinoiden jakamista ja ryhmittelyä toisistaan erottuviin pienempiin keskenään samanlaisiin osiin. Tällöin kullekin segmentille markkinoidaan eri tuotetta tai saman tuotteen eri versiota käyttäen erilaisia markkinointikeinoja (eri mainosmuodot ja myyntiperustelut). (www.aedu.sakky.fi)
Markkinoiden segmentointi voidaan suorittaa eri lähtökohdista, kuten esimerkiksi maantieteellisten rajojen suhteen, mutta lähtökohtana markkinoinnissa on kuitenkin aina asiakaskeskeisyys. Segmentoinnin lähtökohtana yritys pyrkii sopeuttamaan tarjontansa ja markkinointinsa asiakkassegmenttien odotuksiin ja toiveisiin. (www.uku.fi)
4 KudoZ points awarded for this answer.
Something went wrong...