Glossary entry (derived from question below)
German term or phrase:
Flächenkonzept
English translation:
shop-in-shop concept/concession concept
Added to glossary by
Dr Andrew Read
Nov 3, 2004 12:10
19 yrs ago
3 viewers *
German term
United Kingdom
Style – accuracy – customer focus
Native in: English
Works in: German to English, French to English, Italian to English, and 1 more.
Flächenkonzept (urgent)
German to English
Marketing
Marketing
Again from text destined for marketing pros/fashion buyers explaining appeal of the brand. Any ideas for this (in last bullet point below)? Please give support or examples. TIA!
und das ist die Zielgruppe fuer XXX:
o 2/3 männlich
o 55% zwischen 14 und 49 Jahren (Zielgruppe für Lizenzartikel)
Das erwarten die Fans von XXX
o trendy Sportswear, urban casual & casual wear zu vielen Anlässen tragbar und kombinierbar
o Modegrad: sportlich-modisch
o günstiges Preis-/Qualitätsverhältnis
o maskulin mit hohem Unisex-Anteil
o exklusiv für Sie als *Flächenkonzept*
und das ist die Zielgruppe fuer XXX:
o 2/3 männlich
o 55% zwischen 14 und 49 Jahren (Zielgruppe für Lizenzartikel)
Das erwarten die Fans von XXX
o trendy Sportswear, urban casual & casual wear zu vielen Anlässen tragbar und kombinierbar
o Modegrad: sportlich-modisch
o günstiges Preis-/Qualitätsverhältnis
o maskulin mit hohem Unisex-Anteil
o exklusiv für Sie als *Flächenkonzept*
Proposed translations
(English)
| 2 | across-the-board concept |
Alison Schwitzgebel
|
| 4 | surface/brand concept |
Lys Nguyen
|
| 4 | space concept |
Daniela Wolff
|
| 4 | Not for points! - shop-in-shop concept |
Annika Neudecker
|
| 2 | complete range |
IanW (X)
|
Proposed translations
5 mins
Alison Schwitzgebel
France
France
Native in German
&
English
Works in field
France
Words that work
Native in: English 
, German
Works in: German to English, Germanic(Other) to English, French to English
Related KudoZ points
:
40
German term (edited):
Fl�chenkonzept (urgent)
Selected
across-the-board concept
or a nationwide concept - it really is a bit hard to tell what they mean. Can you ask your customer?
Alison
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Note added at 33 mins (2004-11-03 12:44:41 GMT)
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These \"shop-in-shops\" are called \"concessions\" in the UK: \"The are several concession shops on the Fashion Balcony and on the adjacent first floor to compliment our exciting offer including Planet, Windsmoor, Alexon, Principles, Eastex, Anne Harvey, Dash, Regine, Benetton and Precis\"
http://www.buy4now.ie/arnotts/about.asp?location=STW
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Note added at 35 mins (2004-11-03 12:46:14 GMT)
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\"Meaning of CONCESSION
Pronunciation: kun\'seshun
WordNet Dictionary
Definition: [n] ***a contract granting the right to operate a subsidiary business***; \"he got the beer concession at the ball park\"
[n] the act of conceding or yielding
[n] a point conceded or yielded; \"they won all the concessions they asked for\" \"
http://www.hyperdictionary.com/dictionary/concession
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Note added at 36 mins (2004-11-03 12:47:03 GMT)
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\"Concession shop
Component of the development of the strategic departement store into an integrated specialist retailer. The shops are operated by attractive brand names and partners with their own products\"
http://www.karstadtquelle.com/englisch/konzern/3652.asp
Alison
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Note added at 33 mins (2004-11-03 12:44:41 GMT)
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These \"shop-in-shops\" are called \"concessions\" in the UK: \"The are several concession shops on the Fashion Balcony and on the adjacent first floor to compliment our exciting offer including Planet, Windsmoor, Alexon, Principles, Eastex, Anne Harvey, Dash, Regine, Benetton and Precis\"
http://www.buy4now.ie/arnotts/about.asp?location=STW
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Note added at 35 mins (2004-11-03 12:46:14 GMT)
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\"Meaning of CONCESSION
Pronunciation: kun\'seshun
WordNet Dictionary
Definition: [n] ***a contract granting the right to operate a subsidiary business***; \"he got the beer concession at the ball park\"
[n] the act of conceding or yielding
[n] a point conceded or yielded; \"they won all the concessions they asked for\" \"
http://www.hyperdictionary.com/dictionary/concession
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Note added at 36 mins (2004-11-03 12:47:03 GMT)
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\"Concession shop
Component of the development of the strategic departement store into an integrated specialist retailer. The shops are operated by attractive brand names and partners with their own products\"
http://www.karstadtquelle.com/englisch/konzern/3652.asp
4 KudoZ points awarded for this answer.
Comment: "Points to Alison for coming up with "concession". But everyone very helpful here, especially Ian and Annika. Ta!"
6 mins
Lys Nguyen
Vietnam
Vietnam
Native in English
Works in field
Vietnam
35 years in Translation and Localization
Native in: English , Vietnamese (Variant: Standard-Vietnam)
Works in: English to Vietnamese, Vietnamese to English, English to French, and 13 more.
German term (edited):
Fl�chenkonzept (urgent)
surface/brand concept
--
53 mins
German term (edited):
Fl�chenkonzept (urgent)
space concept
see page 7 of weblink document
7 mins
German term (edited):
Fl�chenkonzept (urgent)
complete range
I may well be wrong here - hence the low confidence level - but I think this means that the outlets are being offer the entire range as a "Flächenkonzept" for their store. So I would say "The exclusive complete range for your outlet"
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Note added at 9 mins (2004-11-03 12:20:20 GMT)
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OK, in view of your added comment, I\'d now suggest \"in-store concept\"
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Note added at 17 mins (2004-11-03 12:28:00 GMT)
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\"In-Store Concept
Created for Nike Golf, this ***in-store concept*** comprises a family of wall-mounted and freestanding display units for showcasing clothing, golf bags and golf clubs. A series of plastic attachments can be used to highlight particular garments or accessories\"
http://www.framemag.com/products/products,53.asp
“Store-in-store concept” might be a step too far, but here\'s a good fashion reference:
Van Beirendonck loves collaboration. That was clear at the opening of his flagship store in Antwerp. Together with Australian star designer Marc Newson and Antwerp architects \"B-Architecten\", they developed the décor for a former car park building. They developed a ***“store-in-store concept”***, whereby the shop premises offer space to various designers, and Van Beirendonck’s own clothes can be shown in trade fairs and in other environments in a suitable way, thanks to multicoloured, container-like structures.
http://www.belgium.be/eportal/application?languageParameter=...
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Note added at 1 hr 9 mins (2004-11-03 13:20:51 GMT)
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Be very careful with \"shop-in-shop concept\" (or my \"store-in-store concept\") unless you\'re absolutely sure that that\'s what\'s meant
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Note added at 9 mins (2004-11-03 12:20:20 GMT)
--------------------------------------------------
OK, in view of your added comment, I\'d now suggest \"in-store concept\"
--------------------------------------------------
Note added at 17 mins (2004-11-03 12:28:00 GMT)
--------------------------------------------------
\"In-Store Concept
Created for Nike Golf, this ***in-store concept*** comprises a family of wall-mounted and freestanding display units for showcasing clothing, golf bags and golf clubs. A series of plastic attachments can be used to highlight particular garments or accessories\"
http://www.framemag.com/products/products,53.asp
“Store-in-store concept” might be a step too far, but here\'s a good fashion reference:
Van Beirendonck loves collaboration. That was clear at the opening of his flagship store in Antwerp. Together with Australian star designer Marc Newson and Antwerp architects \"B-Architecten\", they developed the décor for a former car park building. They developed a ***“store-in-store concept”***, whereby the shop premises offer space to various designers, and Van Beirendonck’s own clothes can be shown in trade fairs and in other environments in a suitable way, thanks to multicoloured, container-like structures.
http://www.belgium.be/eportal/application?languageParameter=...
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Note added at 1 hr 9 mins (2004-11-03 13:20:51 GMT)
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Be very careful with \"shop-in-shop concept\" (or my \"store-in-store concept\") unless you\'re absolutely sure that that\'s what\'s meant
2 days 6 hrs
German term (edited):
Fl�chenkonzept (urgent)
Not for points! - shop-in-shop concept
Andrew, give yourself the KudoZ points :-) I think you're right with your "shop-in-shop" idea:
Das Heft in der Hand beim Shop-in-Shop/Flächenkonzept hat aber der Händler, auf dessen Fläche es umgesetzt wird. Er entscheidet schließlich darüber, ob solche Läden in sein Unternehmens- und insbesondere in sein Sortimentskonzept passen. Darüber hinaus hat aber auch die Markenartikelindustrie ein gewichtiges Mitspracherecht, da sie bei der Belieferung der Shops und oft auch bei deren Betrieb tätig ist.
http://64.233.183.104/search?q=cache:5MxiZ5oUxL4J:www.handel...
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Note added at 2 days 6 hrs 34 mins (2004-11-05 18:45:12 GMT)
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This might also help:
http://64.233.183.104/search?q=cache:klLxDGLThLkJ:www.imc-ag...
Das Heft in der Hand beim Shop-in-Shop/Flächenkonzept hat aber der Händler, auf dessen Fläche es umgesetzt wird. Er entscheidet schließlich darüber, ob solche Läden in sein Unternehmens- und insbesondere in sein Sortimentskonzept passen. Darüber hinaus hat aber auch die Markenartikelindustrie ein gewichtiges Mitspracherecht, da sie bei der Belieferung der Shops und oft auch bei deren Betrieb tätig ist.
http://64.233.183.104/search?q=cache:5MxiZ5oUxL4J:www.handel...
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Note added at 2 days 6 hrs 34 mins (2004-11-05 18:45:12 GMT)
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This might also help:
http://64.233.183.104/search?q=cache:klLxDGLThLkJ:www.imc-ag...
Discussion
http://64.233.183.104/search?q=cache:OneMYo58DYIJ:www.seiden...
"Beispielsweise sollte der designierte Softwarepartner in der Lage sein, ein �Fl�chenkonzept� zu unterst�tzen. Unter diesem Fachbegriff versteht die Textilbranche die selbst�ndige Bewirtschaftung eines �Shop in Shop�, wie Tom Tailor ihn unter anderem in knapp 100 H�usern der Karstadt-Kette betreibt. Dazu geh�rt auch die Zusammenstellung einer jeweils eigenen Kollektion, die sich nach dem Standort des Kaufhauses und der Verkaufsfl�che ausrichtet. Zudem sollten sich mit der Software auch Kollektionsbereinigungen w�hrend des Monats abbilden lassen. Last, but not least h�tte das Produkt der Wahl die Nachfragespitzen zu ber�cksichtigen, die durch die Orders der gr��ten Abnehmer entstehen."
This is from last paragraph of http://www.computerwoche.de/index.cfm?type=detail&artid=5045...
Any idea of the term used for this in English? - Ian's getting a bit closer with his last suggestion...
http://www.mallani.de/news_faechenkonzept_2.html
http://www.robert-dietl.de/Apotheken - Verkaufsraumkonzept.h...