Glossary entry

German term or phrase:

Angebotsverhalten

English translation:

marketing behaviour

Added to glossary by Christine Lam
Sep 22, 2004 17:45
19 yrs ago
2 viewers *
German term

Angebotsverhalten

German to English Marketing Retail
Unter Angebotsverhalten verstehen wir die Art der Werbeaktivitäten, Qualität der Verkaufsgespräche der Mitarbieter, Umsetzen der Vertriebspolitik am Markt

Es handelt sich hier um Geschäftsvereinbarungen über den online Verkauf von Kaffeemaschinen

Proposed translations

+3
2 hrs
Selected

marketing behaviour

the type of advertising activities, the quality of the employees' sales interviews, implementation of sales policy in the market


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Note added at 2 hrs 4 mins (2004-09-22 19:49:38 GMT)
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Service marketing is differentiated, based on services and the ‘soft’ elements of the marketing mix such as people, process and physical evidence. Examples are airlines, restaurants. How do we differentiate between one airline and another? The level of service is an essential aspect, and services such as in-flight service, ground service, flight booking and confirmation are delivered by people. Ethical marketing behaviour means honesty to consumers at all times, in communication of product and service-related messages.
http://www.cinstmarketing.ca/publications/v2i2/v2i2millenium...
Peer comment(s):

agree Terry Gilman : Hi Kim, Yes, looking forward to it!
11 mins
See you in D'dorf?
agree sonja29 (X)
1 hr
agree Deborah Shannon : Although it possibly just means Angebot/Nachfrage in the strictly economic sense, i.e. supplier behaviour, supply-side behaviour
14 hrs
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4 KudoZ points awarded for this answer. Comment: "this works, thank you"
5 mins

adaptation to the market

as I see this: you adapt to the market (requirements.
I am a bit at a loss to understand, however, how the Verkaufsgespraech der Mitarbeiter is to take place in on-line sales....
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2 hrs

market-facing activities

market-facing strategy or possibly performance might work with the 3 items listed, or "face to the customer"

Haven't come across Angebotsverhalten and I admit "market-facing" is jargon. I usually see it as: market-facing business units, activities - as opposed to supplier-facing)

Depending on the context: "Interaction with the market" includes... "Our marketing strategy encompasses..."

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