Glossary entry (derived from question below)
Portuguese term or phrase:
FORÇA ATRATIVA
English translation:
BRAND APPEAL
Added to glossary by
Irene Berlin
May 17, 2023 18:54
1 yr ago
21 viewers *
Portuguese term
FORÇA ATRATIVA
Portuguese to English
Law/Patents
Law (general)
Notificação
Prezados Colegas,
Gostaria de saber a melhor tradução para FORÇA ATRATIVA no seguinte contexto (marcas e patentes)
"A XXX é notoriamente conhecida por três marcas líderes no mercado: YYY, ZZZ e WWW, as quais gozam de irrefutável FORÇA ATRATIVA e encontram-se devidamente registradas no Instituto Nacional da Propriedade Industrial – INPI, das quais destacam-se os seguintes registros:"
Pensei em algo como "reputation", mas não fiquei satisfeita.
Gostaria de saber a melhor tradução para FORÇA ATRATIVA no seguinte contexto (marcas e patentes)
"A XXX é notoriamente conhecida por três marcas líderes no mercado: YYY, ZZZ e WWW, as quais gozam de irrefutável FORÇA ATRATIVA e encontram-se devidamente registradas no Instituto Nacional da Propriedade Industrial – INPI, das quais destacam-se os seguintes registros:"
Pensei em algo como "reputation", mas não fiquei satisfeita.
Proposed translations
(English)
Proposed translations
+4
1 hr
Selected
BRAND APPEAL
:)
Brand Appeal is the power of ATTRACT, please, stimulate and interest both prospects and repeat customers.
Please see in http://innompics.com/coach/differentiation_brand_appeal.html
Brand Appeal is the power of ATTRACT, please, stimulate and interest both prospects and repeat customers.
Please see in http://innompics.com/coach/differentiation_brand_appeal.html
Note from asker:
| Muito obrigada Clauwolf! |
Peer comment(s):
| agree |
Andrew Bramhall
2 hrs
|
|
obrigado
|
|
| agree |
Mario Freitas
:
3 hrs
|
|
obrigado
|
|
| agree |
Mark Robertson
9 hrs
|
|
obrigado
|
|
| agree |
Emílio Mota
1 day 7 hrs
|
|
obrigado
|
4 KudoZ points awarded for this answer.
Comment: "Agree!!! Muito obrigada Claudio!! Agradeço ainda a valiosíssima contribuição de todos os que participaram da solução desta questão. "
26 mins
Ana Vozone
Native in Portuguese
Works in field
Will do!
Native in: Portuguese (Variant: European/Portugal) 
Works in: English to Portuguese, French to Portuguese, German to Portuguese, and 1 more.
Related KudoZ points
:
301
appealing power
Hermès has always had this 'appealing power' on me.
The first advantage of media PR is the appealing power to a large number of
undivided attention of your potential customers with its appealing power.
https://www.google.com/search?q="appealing power"&oq="appeal...
The first advantage of media PR is the appealing power to a large number of
undivided attention of your potential customers with its appealing power.
https://www.google.com/search?q="appealing power"&oq="appeal...
Example sentence:
The marketing communication objectives include creating brand awareness; ... the ad, increasing its appealing power to reach different kinds of people.
TikTok's appealing power is its randomness. You can best follow your favorite .
Note from asker:
| Muito obrigada Ana! |
1 hr
David Kane
Brazil
Brazil
Native in English
Brazil
American 25+ yrs in Brazil Econ, Finance
Native in: English
Works in: Portuguese to English, English to Portuguese
attractive force
I would use attractive force because, besides conveying the desired message, it also makes a reference to the scientific idea of attractive forces between bodies, in atoms, etc. Attractive force is a common term for many.
Note from asker:
| Muito obrigada David! |
3 hrs
ZT-Translations
Brazil
Brazil
Native in Portuguese
Brazil
Trilingual translator and proofreader
Native in: Portuguese (Variant: Brazilian) 
Works in: English to Portuguese, Portuguese to English, Japanese to Portuguese, and 3 more.
Related KudoZ points
:
8
strong brand presence/strong market presence
Eu pensei em algo um pouco menos literal, e achei "strong brand presence" e "strong market presence" boas opções e que mostraram bons resultados no Google.
Alguns exemplos:
— Strong brand presence brings long term benefits, through a long-term effort and innovative marketing approaches. With the right strategy, ...
— Brand presence, awareness, or recognition refers to the level by which your customers remember and recognize your business. The higher your brand awareness, it also follows that you'll have a wider range of audiences who are familiar with your existence.
— When you have strong brand presence or brand recognition is strong, it also necessarily follows that more consumers recognize your business.
— Finally, a strong market presence can help you stand out compared to your competitors and become the top choice for potential customers.
— A strong market presence is required for the success of any business. By definition, market presence is the visibility of a company and its products or services in the marketplace. You can achieve this in several ways, including advertising, public relations, and trade shows.
Alguns exemplos:
— Strong brand presence brings long term benefits, through a long-term effort and innovative marketing approaches. With the right strategy, ...
— Brand presence, awareness, or recognition refers to the level by which your customers remember and recognize your business. The higher your brand awareness, it also follows that you'll have a wider range of audiences who are familiar with your existence.
— When you have strong brand presence or brand recognition is strong, it also necessarily follows that more consumers recognize your business.
— Finally, a strong market presence can help you stand out compared to your competitors and become the top choice for potential customers.
— A strong market presence is required for the success of any business. By definition, market presence is the visibility of a company and its products or services in the marketplace. You can achieve this in several ways, including advertising, public relations, and trade shows.
Reference:
https://www.google.com/search?client=firefox-b-d&q=%22strong+brand+presence%22
https://www.google.com/search?client=firefox-b-d&q=%22strong+market+presence%22
Note from asker:
| Muito obrigada ZT!! |
3 hrs
Adrian MM.
Austria
Austria
Native in English
Specializes in field
Austria
Retd.T&I, Barrister & Austro-Advokat
Native in: English (Variants: British, Scottish)
Works in: Spanish to English, English to Spanish, French to English, and 5 more.
Related KudoZ points
:
111
Portuguese term (edited):
força atrativa
pulling power
I had been about to post 'attractiveness', until Bett took the 'wind from my sails'.
No double entendre intended of a Portuguese Romeo and no ProZ glossary-rules need for all caps.
Low confidence in this answer being picked out of an eclectic bunch.
No double entendre intended of a Portuguese Romeo and no ProZ glossary-rules need for all caps.
Low confidence in this answer being picked out of an eclectic bunch.
Note from asker:
| Muito obrigada Adrian! |
7 mins
(brand) attraction power
suggestion
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Note added at 8 mins (2023-05-17 19:02:38 GMT)
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there is a book about it
https://www.linkedin.com/pulse/law-brand-attraction-why-does...
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Note added at 1 hr (2023-05-17 20:20:16 GMT)
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Another suggestion would be
"brand atractiveness"
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Note added at 19 hrs (2023-05-18 14:37:49 GMT)
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Olá, Eu não sei se é permitido. acho que teria que cancelar minha sugestão e fazer uma nova.
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Note added at 8 mins (2023-05-17 19:02:38 GMT)
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there is a book about it
https://www.linkedin.com/pulse/law-brand-attraction-why-does...
--------------------------------------------------
Note added at 1 hr (2023-05-17 20:20:16 GMT)
--------------------------------------------------
Another suggestion would be
"brand atractiveness"
--------------------------------------------------
Note added at 19 hrs (2023-05-18 14:37:49 GMT)
--------------------------------------------------
Olá, Eu não sei se é permitido. acho que teria que cancelar minha sugestão e fazer uma nova.
Note from asker:
| Muito obrigada Bett |
| Será que é permitido você mudar sua sugestão para brand attractiveness? |
Discussion
Brand attractiveness manifests in a brand's ability to attract customers and in the customer's willingness to buy.